Latent Semantic Indexing

Latent Semantic Indexing is the process Google uses to determine what your is page about based on your keyword terms. Determined ultimately by the words of your site, their connectivity to other words on your site, relational context and synonyms. Paris France versus Paris Hilton for example. If you concentrated on promoting the keyword Paris, how would Google know to return your site for a search of Paris Hilton? You probably wouldn't be up top for that keyword term. However, taken in context with terms like Hilton which alone probably wouldn't do it lest Google thinks your looking to stay at the Hilton in Paris France , model, Paris Hilton, Nicole Ritchie, Hollywood and so forth, Google would have a better chance of putting it together. Which means, when someone Googles "Paris Hilton" resorts and hotels for Paris France probably won't be appearing in your search results. Let's seeth what Google sayeth on the meaning of the term Paris Hilton I couldn't overlook the Adwords advertisement for the Hilton in Paris. If I were them I'd redo their search phrase. Que Sera. I screwed up once a long time ago with a website. I promoted one word mainly. Back then I was #1 in results with this particular site. Oh yeah. Money was coming in, I was cashing checks in excess of $1000 per week completely passive based solely on my tremendous website abilities and naturally my ability to SEO. [Sure. Read that again. I'll wait.] But this was in 1999 and lasted probably until 2004. I began designing websites for corporate clients again because the bread and butter became not enough for the lifestyle to which I was growing accustomed. As I was then doing that, a few problems emerged and eventually the site I was so proud of, dropped almost out of site. At this point I didn't care. When I began caring again; about a year ago - the rules had changed. LSI was one of the rules. Lesson? Keyword TERM your site. Emphasize the terms and synonyms so Google [and others] can artificially intelligently decide what your website is about. Like this: Search Engine Optimization, SEO, PageRank, Google, and SERPS. NOT SEO, SEO, SEO. Do this by mixing up your anchor text, adding synonyms and specifics No Good: I have strong spiritual beliefs and try to help people by sharing about my own spiritual growth journey as well as the issues of codependency. My Highly Sensitive Personality has me sharing with great empathy, these issues with my website visitors. I have written a series on how Words can Harm and Words can Heal, and even share my paranormal dream sequences at my website. Lately, however, my life's been about trying to rectify the karma of my past misdeeds and as I journey I hope you would embrace Samsara too. Click here! Awesomest: I have strong spiritual beliefs and try to help people by sharing about my own spiritual growth journey as well as the issues of codependency. My Highly Sensitive Personality has me sharing with great empathy, these issues with my website visitors. I have written a series on how Words can Harm and Words can Heal, and even share my paranormal dream sequences at my website. Lately, however, my life's been about trying to rectify the karma of my past misdeeds and as I journey I hope you would embrace Samsara too. The second one is just an example; No way could anybody get away with that many links in a paragraph but I hope what I am saying is conveyed correctly. If not, ask me for clarification. Or if someone could say it better, say it better. Think about what your audience would enter in a search engine if what your website offers could benefit that person. I've seen my Living Within Samsara keyword search results and some people are quite particular when it comes to searching for a thing. As technology increases and more websites emerge I know that I have grown increasingly comfortable with entering in very specific phrases. Remember: Synonyms, Descriptive Anchor Text for Links, and Specifics